The Food Bank of the Southern Tier allowed the company to express their brand in a fun manner that would encourage monetary donations instead of food donations.

While at Antithesis Advertising, I was able help deliver a series of spots focused on three different aspects of the Food Bank organization: the Backpack Program, the Mobile Food Pantry, and the Flow of Food. All spots were done in a hand-drawn animation style that gives them a unique advantage in the TV marketplace.

We also delivered a set of digital ads to run parallel with the TV spots and reach a wider audience. These emulated the same style as the TV spots to present them as a consistent campaign.