Company
Stockham Lumber
Project includes
Branding
Role
Designer
Stockham Lumber is a small lumber and hardware that has strong ties in their local community in upstate New York.
It's been a part of my life since I can remember. My uncle owned Stockham for over 20 years, and when he retired, the new owners were looking to update the brand.
What we ended up with was something professional, but not so corporate that it wouldn't resonate with the local audience. Using the chunky slab serif and the color blue, we've developed a brand that speaks to its core values: quality, stability, and dependability.