Pulling from personal experiences, I explored a concept of a dog therapy organization, Therapup, that would help bring dogs to those with illnesses or mental disabilities to provide a relaxing outlet.

Dogs have been used to calm patients and help take their minds off of whatever they are dealing with, whether it's a chronic illness or a a mentally stressful situation. After doing a little research, I found that while there were some national organizations that handled therapy dogs, there weren't really many organizations within the state of New Hampshire (where I was living at the time).

Therapup explores not only how the brand expressed itself, but also the idea of what the organization could become. The website includes a process where dog owners could become members and volunteer, but focuses on the ability to request a therapy dog visit for you or someone you know, which is something that national and local organizations consistently don’t offer.

All photos used in this project obtained via Creative Commons in Flickr. My thanks to users CJ Anderson, Fernando, Jukka-Pekka Korpi-Vartiainen, Justin R, Peter Kemmer, Stacia Lynch, Takashi Hososhima, Tciriello, and UCI UC Irvine.